Graphic Design Portfolio
Marketing
Design Refresh
The Marketing department asked me to lead the design refresh for many marketing events including the Savor Showdown and the Luxury Bridal Show. I used color, crisp, clean design, and repetition of key elements to create organized information and a cohesive design across the campaigns.
Freelance
Brand Refresh
When I was asked to create marketing materials for Wealth Strategies Financial Group, I quickly found that they no longer had the source files, information for the collateral had no consistency and the branding was all over the place making it hard to associate the materials to one company.
Therefore I proposed a brand refresh where the logo would stay and the gold in the crown would serve as the anchor to help tie the pieces together. I created a branding guide, picked suitable Adobe fonts and created templates for active materials in use. I always try to ensure whoever follows me has a clear and concise path.
Business
Print & Digital
Created printed menus, hanging physical menus as well as digital menus, business cards, Every Day Direct Mail flyers and more for small businesses and medical professionals. These projects were very information heavy so it was important to organize the information as clean as possible using grids, columns, color and typography to emphasize hierarchy and clarity for the customer.
Logos
Freelance, Personal,
& Company Work
Examples of logo work I have done for freelance clients, company work and for my own personal podcast.